- Cella
- Beaverton, OR
- 02-11-2024
Job Description
We are looking for a talented Analytics Manager specializing in Web and Digital Marketing to join our team at Cella. In this role, you will be instrumental in driving data-driven decision-making processes, optimizing digital marketing strategies, and ensuring the success of our client's online presence.
Responsibilities
- Recommend practical insights by analyzing site experience data.
- Analyze online user behavior, conversion data, and customer journeys.
- Ensure accurate website reporting and tagging for multiple platforms.
- Collaborate with internal stakeholders to integrate insights into the planning process.
- Enhance ongoing reporting and build a reporting repository for self-service.
- Be a thought partner in creating an insights foundation rooted in experience analytics.
Qualifications
- Bachelor or master's degree in a technology or quantitative field.
- 6-8 years of experience in web analytics, digital marketing, and site optimization.
- Expertise with Adobe Analytics, Google Analytics, or similar tools.
- Proficiency in Excel, PowerPoint, and CDP/DMP platforms.
- Excellent communication skills and ability to influence decision-makers.
- Experience in SQL is a plus.
This role is local to Boston, Massachusetts, and follows a hybrid schedule.